The before
The same catalogue, on a stock Tebex storefront
Every package and every price on this page is read from the same list as the build next door — one file, one catalogue, two renderings. Nothing here has been made worse to flatter the other one. This is what a webstore looks like when nobody has touched it.
What is actually different, and what is not
The default storefront is not broken. It is responsive, it loads quickly, and the checkout on it works properly. Nothing on this page is pretending otherwise, and no fault has been invented to make the comparison look better than it is.
What it does not have is the territory. A store selling long coats, saddlery and a fourth stall in 1899 is rendered in exactly the same grey as a store selling ranks in a modern city, because the default has no way of knowing the difference. Fourteen packages arrive as fourteen identical boxes in the order they were created. That is the whole of the argument, and it is the part a prospect can check for themselves in five seconds.